BE BOLD
BE BOLD
BE BRILLIANT
BE BRILLIANT
BE REMEMBERED
BE REMEMBERED
BE BOLD
BE BRILLIANT
BE REMEMBERED
CHRIS
CHRIS
HYLAND
HYLAND
HYLAND
sharing the real, behind-the-scenes journey of building Underestimated Collective. The wins, the lessons, and everything in between
sharing the real, behind-the-scenes journey of building Underestimated Collective. The wins, the lessons, and everything in between
ABOUT ME
ABOUT ME
ABOUT ME
I’ve co-founded four businesses from nothing. Two turned into serious market players, and two are my new entities that I love leading. Here’s how each one tells a part of my story and informs my approach today.
I’m a seasoned entrepreneur and a dad who loves building businesses. My journey from a young founder with £30,000 in debt to co-founding four successful companies has taught me invaluable lessons. Now, my mission is simple: to empower founders and entrepreneurs to build their own legacy, on their own terms.
Entrepreneur
I have co-founded not one, but two successful businesses from nothing into serious market players on a global level.
Entrepreneur
I have co-founded not one, but two successful businesses from nothing into serious market players on a global level.
Entrepreneur
I have co-founded not one, but two successful businesses from nothing into serious market players on a global level.
Advisor
I love helping ambitious entrepreneurs try to achieve their goals, and I do this through a company I founded, Underestimated Collective.
Advisor
I love helping ambitious entrepreneurs try to achieve their goals, and I do this through a company I founded, Underestimated Collective.
Advisor
I love helping ambitious entrepreneurs try to achieve their goals, and I do this through a company I founded, Underestimated Collective.
Methodology
Every business is unique, however I have learnt that the same method can be applied to almost any industry with great success, and this is why I created The Ignition System.
Methodology
Every business is unique, however I have learnt that the same method can be applied to almost any industry with great success, and this is why I created The Ignition System.
Methodology
Every business is unique, however I have learnt that the same method can be applied to almost any industry with great success, and this is why I created The Ignition System.
MY VENTURES
MY VENTURES
MY VENTURES
4P'S MARKETING - THE FOUNDATION
In 2008, I launched 4Ps Marketing, a digital agency that went from a two-man startup to a 150-strong team working with global brands like Selfridges, Vivienne Westwood, and Audi. Our focus on people and culture fuelled incredible growth, leading to a multi-million-pound acquisition in 2016 by a French PLC. After a decade of impact, I exited in 2018.
4P'S MARKETING - THE FOUNDATION
In 2008, I launched 4Ps Marketing, a digital agency that went from a two-man startup to a 150-strong team working with global brands like Selfridges, Vivienne Westwood, and Audi. Our focus on people and culture fuelled incredible growth, leading to a multi-million-pound acquisition in 2016 by a French PLC. After a decade of impact, I exited in 2018.
THE HAPPINESS INDEX - THE LEGACY
Born from a simple question—"How happy are you?"—this business was built to transform company culture. We created a SaaS platform that now gathers 1 million responses per month across over 140 countries. Valued in the eight-figure millions, I've stepped back from daily operations but remain closely involved as a joint-largest shareholder and an advisory board member. This is the ultimate proof of building a valuable asset that works without you.
THE HAPPINESS INDEX - THE LEGACY
Born from a simple question—"How happy are you?"—this business was built to transform company culture. We created a SaaS platform that now gathers 1 million responses per month across over 140 countries. Valued in the eight-figure millions, I've stepped back from daily operations but remain closely involved as a joint-largest shareholder and an advisory board member. This is the ultimate proof of building a valuable asset that works without you.
UNDERESTIMATED COLLECTIVE - THE BLUEPRINT
Launched in July, this is my third business and the strategic blueprint for founders. The founding member spots are now closed, but you can get on the waitlist for our public launch. The Lead Engine Code teaches you how to move beyond busywork and develop a lean, effective growth strategy, with my personal help every step of the way. More developments and happy case studies are on the way.
UNDERESTIMATED COLLECTIVE - THE BLUEPRINT
Launched in July, this is my third business and the strategic blueprint for founders. The founding member spots are now closed, but you can get on the waitlist for our public launch. The Lead Engine Code teaches you how to move beyond busywork and develop a lean, effective growth strategy, with my personal help every step of the way. More developments and happy case studies are on the way.
PONDHOP DIGITAL - THE ENGINE
Co-founded in September, PondHop Digital is the lead generation machine that takes your growth blueprint and brings it to life. We handle all your performance marketing, turning your strategy into a consistent stream of new leads and accelerating your business's growth.
PONDHOP DIGITAL - THE ENGINE
Co-founded in September, PondHop Digital is the lead generation machine that takes your growth blueprint and brings it to life. We handle all your performance marketing, turning your strategy into a consistent stream of new leads and accelerating your business's growth.
4 P'S MARKETING - THE FOUNDATION
In 2008, I launched 4Ps Marketing, a digital agency that went from a two-man startup to a 150-strong team working with global brands like Selfridges, Vivienne Westwood, and Audi. Our focus on people and culture fuelled incredible growth, leading to a multi-million-pound acquisition in 2016 by a French PLC. After a decade of impact, I exited in 2018.
THE HAPPINESS INDEX - THE LEGACY
Born from a simple question—"How happy are you?"—this business was built to transform company culture. We created a SaaS platform that now gathers 1 million responses per month across over 140 countries. Valued in the eight-figure millions, I've stepped back from daily operations but remain closely involved as a joint-largest shareholder and an advisory board member. This is the ultimate proof of building a valuable asset that works without you.
UNDERESTIMATED COLLECTIVE -
THE BLUEPRINT
Launched in July, this is my third business and the strategic blueprint for founders. The founding member spots are now closed, but you can get on the waitlist for our public launch. The Lead Engine Code teaches you how to move beyond busywork and develop a lean, effective growth strategy, with my personal help every step of the way. More developments and happy case studies are on the way.
PONDHOP DIGITAL - THE ENGINE
Co-founded in September, PondHop Digital is the lead generation machine that takes your growth blueprint and brings it to life. We handle all your performance marketing, turning your strategy into a consistent stream of new leads and accelerating your business's growth.
MY STORY
MY STORY
MY STORY
My journey from a young entrepreneur with £30,000 in debt to co-founding two successful, multi-million-pound businesses—4Ps Marketing and The Happiness Index—has taught me invaluable lessons. Now, I'm taking all of that experience and knowledge to help you build your own success story.
My journey from a young entrepreneur with £30,000 in debt to co-founding two successful, multi-million-pound businesses—4Ps Marketing and The Happiness Index—has taught me invaluable lessons. Now, I'm taking all of that experience and knowledge to help you build your own success story.
My journey from a young entrepreneur with £30,000 in debt to co-founding two successful, multi-million-pound businesses—4Ps Marketing and The Happiness Index—has taught me invaluable lessons. Now, I'm taking all of that experience and knowledge to help you build your own success story.
2007
THE START
THE START
2008
Co-founded 4Ps Marketing, building a global digital agency from scratch.
Co-founded 4Ps Marketing, building a global digital agency from scratch.
2014
Co-founded The Happiness Index, a SaaS platform built on the belief that happier employees lead to better business outcomes.
Co-founded The Happiness Index, a SaaS platform built on the belief that happier employees lead to better business outcomes.
2016
Led 4Ps Marketing through a multi-million-pound acquisition.
Led 4Ps Marketing through a multi-million-pound acquisition.
2018
Exited 4Ps Marketing after a successful 10-year journey.
Exited 4Ps Marketing after a successful 10-year journey.
2024
The Happiness Index hits 1 million responses per month and a valuation in the eight-figure millions.
The Happiness Index hits 1 million responses per month and a valuation in the eight-figure millions.
July
2025
September
2025
Launched Underestimated Collective to help founders build a reliable growth strategy.
Launched Underestimated Collective to help founders build a reliable growth strategy.
Co-founded PondHop Digital, the lead generation machine.
Co-founded PondHop Digital, the lead generation machine.
This is not just my story, it's the foundation for your success
This is not just my story, it's the foundation for your success
This is not just my story, it's the foundation for your success
I love meeting all types of founders, from lawyers to agency owners to those in fashion and tech. We’re all trying to do the same thing: build a business that gives us a better quality of life and a profound sense of personal validation.
I know what it’s like to carry the weight of your business alone—the need to prove to yourself that you can make it work, the fear of letting down friends and family, and the profound sense of isolation. This is your chance to change that.
Ready to start building?
Get in touch to explore private mentorship
I love meeting all types of founders, from lawyers to agency owners to those in fashion and tech. We’re all trying to do the same thing: build a business that gives us a better quality of life and a profound sense of personal validation.
I know what it’s like to carry the weight of your business alone—the need to prove to yourself that you can make it work, the fear of letting down friends and family, and the profound sense of isolation. This is your chance to change that.
Ready to start building?
Get in touch to explore private mentorship
I love meeting all types of founders, from lawyers to agency owners to those in fashion and tech. We’re all trying to do the same thing: build a business that gives us a better quality of life and a profound sense of personal validation.
I know what it’s like to carry the weight of your business alone—the need to prove to yourself that you can make it work, the fear of letting down friends and family, and the profound sense of isolation. This is your chance to change that.
Ready to start building?
Get in touch to explore private mentorship
Your Path to Growth
Your Path to Growth
Your Path to Growth
Private Mentorship
Private Mentorship
Private Mentorship
My main focus is on one-to-one mentoring. I love helping ambitious founders accelerate their growth by providing direct, strategic input without the fluff.
My main focus is on one-to-one mentoring. I love helping ambitious founders accelerate their growth by providing direct, strategic input without the fluff.
The Strategic Blueprint
The Strategic Blueprint
The Strategic Blueprint
Underestimated Collective provides you with a lean, effective digital marketing strategy—your proven roadmap for growth.
Underestimated Collective provides you with a lean, effective digital marketing strategy—your proven roadmap for growth.
The Lead Generation Machine
The Lead Generation Machine
The Lead Generation Machine
PondHop Digital is the team that takes your blueprint and brings it to life, handling all your performance marketing.
PondHop Digital is the team that takes your blueprint and brings it to life, handling all your performance marketing.
FOLLOW MY JOURNEY
FOLLOW MY JOURNEY
FOLLOW MY JOURNEY
LET'S TALK
LET'S TALK
LET'S TALK
Whether you're a founder ready to start building or just want to connect, I'd love to hear from you. Get in touch to schedule a discovery call or simply send a message using the form below.
Whether we work together or not, I’m always keen to connect with entrepreneurs and leaders shaping their own path. Schedule a call with me and let's explore possibilities.
London, United Kingdom