4Ps Marketing was a performance-driven digital marketing agency founded in 2008, dedicated to delivering strategic insight, data-led decision-making, and measurable growth for premium and global brands. Built with a strong emphasis on people, culture, and innovation, the agency developed a reputation for combining technical expertise with creative thinking.

From its roots as a two-person startup in London, the business grew rapidly to a 150-strong team in the UK, working with a roster of high-profile clients including Selfridges, Vivienne Westwood, Gymshark, The White Company, Hertz, Nissan, and Audi. Known for its holistic approach to digital strategy spanning SEO, paid media, content, and analytics 4Ps helped brands connect with audiences and scale results across international markets.

In 2016, the company was acquired by French-listed technology and marketing group Artefact SA in a multi-million-pound deal. Post-acquisition, the team played a key role in supporting Artefact’s global growth, helping expand the group from 600 to over 1,000 employees. 4Ps ultimately exited in 2018 following a decade of impact and industry contribution.