As our agency expanded rapidly, we recognised a growing disconnect between our people, customers, and core culture. To address this, we began regularly asking both employees and clients a simple question: How happy are you? The resulting feedback was a game-changer—delivering real, actionable insights that powered some of the agency’s most successful growth years.

The Happiness Index was born from this insight a SaaS platform rooted in neuroscience that transforms workplace happiness and engagement into measurable, actionable data. Our platform offers over 20 neuroscience-based surveys across eight core themes such as safety, purpose, autonomy, and relationships all mapped to the brain’s head-and-heart systems. Delivering real-time insights, heatmaps, sentiment analysis, and benchmarking, this tool empowers leaders with timely, science-grounded intelligence to nurture thriving cultures .

Over the past decade, The Happiness Index has seen remarkable growth reaching a milestone of 1 million responses per month by 2024, and earning a valuation in the eight-figure millions range. Though I’ve stepped back from daily operations, I remain closely involved as a joint-largest shareholder, championing our mission of making organisations happier, healthier, and more human-centric.